Software, AI, websites, automation, and the connections between your tools. Designed around the actual business. Not a service package. A system.
STUDIO / HARRISBURG, PENNSYLVANIA
FOUNDED / 2024
BOOKING / Q4 2026
SYSTEMS — SOFTWARE — AI — IDENTITY
FIG. 00 — THE OPERATING CHAINONE SYSTEM / STATUS: CONNECTED
02 — POSITIONINGWHY SYSTEMS
A website is one component. A business runs on a chain: brand, website, CRM, automation, AI, analytics. Most agencies hand over one link and leave. We build the chain.
WHAT AN AGENCY SELLS
ONE DELIVERABLE — DISCONNECTED
03 — CAPABILITIESINDEX / FIVE
Five capabilities, one system. Each row names the part of your chain it moves, so you can see what a capability is for, not just what it is called.
SAAS / PLATFORMS / INTERNAL TOOLS
MOVES BRAND · WEBSITE · CRM · AUTOMATION02WEBSITES / COMMERCE / CUSTOMER PORTALS
MOVES BRAND · WEBSITE03AI / AGENTS / AUTOMATION
MOVES CRM · AUTOMATION · AI04APIS / INTEGRATIONS / OPERATIONAL SYSTEMS
MOVES CRM · AI · ANALYTICS05BRAND SYSTEMS / DIGITAL EXPRESSION
MOVES BRAND · CRM · AI · ANALYTICS04 — SYSTEMSTHREE BUILT / ONE CLIENT ENGAGEMENT
One client engagement and two products we own and operate ourselves. Each one is labelled with what it actually is. Building systems we have to live in is the only honest way to prove the approach.
Reputation brought the work in. The old website was quietly talking the next client out of it.
LIVE CAPTURE — SCROLLS ITSELF · DESKTOP + MOBILE
Studios were running on wall charts, spreadsheets, and paper belt trackers. DojoMojo gives each one an operating system for classes, belts, billing, and check-ins, plus a website of its own, branded to the studio.
SELECT AN APP — 5 OF 6 SHOWN · SUPER ADMIN STAYS BACKSTAGE
Big decisions lived in notes apps, group chats, and gut feel. FlipSide puts both sides face to face on a weighted scale, then checks them for bias before the call is made.
ONE PRODUCT — EVERY PLATFORM
READING THIS Sotos Construction is a client engagement. DojoMojo is a separately operated company whose platform Kynex designed, built, and continues to run. FlipSide is a Kynex Media product.
05 — FEATURED CASE STUDYDEEP READ / 4 MIN
How the thinking went, step by step: problem, constraint, decision, system, outcome. This is the only client engagement on the site, so it’s the one we can show in full.
PROBLEM
Sotos wins work on reputation and relationships. But the referral who searched for the company found a business that looked older than its work, and every estimate lived in inboxes.
CONSTRAINT
A working crew, not a software team. Whatever we built had to run itself: no dashboards to babysit, no steps added to a day that is already full.
DECISION
One system instead of a brochure: show the portfolio as proof, catch inquiries where they appear, and start the estimating flow without anyone re-entering anything.
SYSTEM
Projects structured as evidence. Inquiries wired straight into a CRM pipeline. Automated follow-up. Analytics that show which past projects pull the next lead.
OUTCOME
Every finished job strengthens the next pitch. The site stopped being an expense and started behaving like a salesperson who never forgets.
06 — HOW KYNEX WORKSDISCOVER → EVOLVE
The same discipline from the first conversation to year three. Every phase names what you leave with, so you always know where you are and what comes next.
Map the actual operation. Find the friction worth removing.
YOU LEAVE WITHA written diagnosis of the bottleneck
Design the system before a single screen exists.
YOU LEAVE WITHThe system model, agreed before build
Built in working pieces, with real software in front of users early.
YOU LEAVE WITHWorking software, in your hands
Shipped, wired in, adopted by the team that runs it.
YOU LEAVE WITHLive system, team trained
Measured, extended, improved as the business grows.
YOU LEAVE WITHMeasured improvements, ongoing
07 — ARCHITECTUREFIG. 05 / WHAT’S UNDER THE CHAIN
Most businesses buy their technology one piece at a time, and the pieces are never introduced to each other. These five layers are the engineering underneath the chain above. Each one exists to move a specific link.
SELECT A LAYER TO SEE THE LINKS IT MOVES
BRAND / VOICE / EXPRESSION
POWERS BRAND
EXPRESSIONWEB / PORTALS / COMMERCE
POWERS WEBSITE · BRAND
SURFACESOFTWARE / WORKFLOWS / INTERNAL TOOLS
POWERS CRM · AUTOMATION
LOGICAI / AGENTS / AUTOMATION
POWERS AUTOMATION · AI
LEVERAGEAPIS / INTEGRATIONS / ANALYTICS
POWERS ANALYTICS · CRM · AI
FOUNDATIONSTACK / KX-001 · LAYERS / 05 · STATUS / OPERATIONAL
08 — PRINCIPLESTHE SHORT VERSION
Five commitments that decide every technical and design choice we make. The rest is commentary.
A website that isn't wired into the business is an expense. We build the chain.
TESTED WHERE SOTOS — THE SITE BECAME A SALES PLATFORM, NOT A BROCHURE
The system is designed before a single screen exists. Beauty is a byproduct of structure.
TESTED WHERE DOJOMOJO — 114 TABLES MODELLED BEFORE THE FIRST SCREEN
Whatever we ship has to run itself. No dashboards to babysit, no steps added to a full day.
TESTED WHERE DOJOMOJO — SIX APPS IN DAILY USE, NOBODY BABYSITS THEM
No handoffs between strategy, design, and engineering. The people who architect it build it.
TESTED WHERE THIS SITE — STRATEGY TO DEPLOYMENT BY THE SAME HANDS
If it can't be measured, it didn't happen. Every system ships with the numbers that prove it.
TESTED WHERE EVIDENCE — NUMBERS AGREED BEFORE BUILD, NEVER CLAIMED AFTER
09 — EVIDENCEWHAT EXISTS, AND WHERE TO LOOK
No wall of client logos and no numbers we can’t stand behind. Every system we run, what it actually is, the state it’s genuinely in, and a link when there’s somewhere to go.
We agree the numbers before we build. Which event counts as a qualified lead, what “saved an hour” means in your operation, what the baseline was on day one. If we can’t define it up front, we don’t get to claim it afterwards.
10 — STARTKX-002 / INTAKE
Bring the bottleneck, the manual process, the disconnected tools, or the opportunity your current systems can’t reach.
